SIDE PROJECTS & MISC
Poster Illustration for Downtown Farmers Market 2013
Desert Edge Pub Chalkboard- I came up with this concept for the Desert Edge Pub's Pub Pilsner. Designed in Illustrator and hand painted.
Desert Edge Pub Chalkboard- I came up with this concept for the Desert Edge Pub's Happy Valley Hefeweizen. Designed in Illustrator and hand painted.
Three Day Sale support innovation- getting the product as close to in the consumer's hands as possible to drive sales
Asked to go big and think outside of the box, I decided to utilize the 13 by 13 foot awning as prime marketing real estate.
Customarily, marketing for the insides of cases is a large format print covering the entire surface. This design solution utilizes the mirror as a background, cutting back on visual clutter caused by covering entire surfaces, reduces amount of materials used and keeps the space feeling open.
Cohesive design- custom case prints and corresponding chalkboard messaging to support the Values Matter campaign.